The UK’s Best Online Sex Shops

uk best sex shops

Special savings this month for UK sex shop customers:

Looking to pick up a bargain on sexy toys, accessories and outfits? Check out LoveHoney -- the UK's largest adult store -- and apply our special code NEWUK1010 for 10% off your order. Happy hunting. ;)

If you are buying sex toys online from within the UK then you won’t want to miss our guide on the best online sex shops. Covering niche suppliers of quality fetish goods to household names, we take a look at where Brits are buying their bedroom basics and essential erotic items.

One of the market leaders, LoveHoney, recent published some stats on their 2017 sales which shows that:

  • The company shipped one sex toy per 12 people of the UK population.
  • Lincoln was the most popular place in the UK to despatch their products, followed by Rushmoor, Stevenage and Gosport. The South West was the most dominant region.
  • 20% of the nation is buying sex toys from the company’s BDSM range.
  • When it comes to lingerie, the Brits prefer LoveHoney’s stockings followed by chemises, baby dolls and then corsets/basques.
  • There is no gender divide when it comes to their customer bases with an even 50:50 split of male and female shoppers.

And that’s just one online sex shop!

It is estimated that one in two women own a vibrator and 71% of adults in Northern Ireland own a sex toy. It’s big business and offering a discreet service, online sex toy retailers are the first port of call in the 21st century.

Best UK Online Sex Stores

We’ve picked our favourite online sex stores that provide products and services in the UK. Whilst some have a similar range of products, they can be differentiated by their service, reputation and prices. Some have more of a niche selection of products whilst others offer an overall better customer experience.

Primary Categories: Lingerie, Sex Toys, Erotic, Bondage, Fancy Dress, Nightwear, Sex Essentials and Gifts

Speciality: Lingerie and mainstream bedroom essentials.

Delivery: Free on orders over £35

Ann Summers

Ann Summers is one of the UKs most famous sex shops. They own and operate over 140 high street stores as well as running a successful home party planning business.

The brand has been running since 1970 when the company opened its first sex shop in Soho.

Their product range is very mainstream and they hold fast to their roots at providing erotic lingerie and bedroom basics for women. However, you can also find a selection of bondage toys and fancy dress as well as novelty items and gifts.

The company has a good reputation with Trustpilot scoring an overall rating of 8.7 out of 10. This is based on more than 23,300 reviews.

Primary Categories: Sex toys, Lingerie, Bondage, Essentials, Gifts & Games

Speciality:  None

Delivery: Free on all orders over £60


Adored was founded in 2013 and has fast become a popular choice for online sex shopping. They offer a good selection of toys, essential bedroom accessories and novelty items.

The company is focused on providing excellent products at competitive prices for people of any sexual orientation or preference. Their slogan is ‘Where your pleasure comes first’ and the company has an excellent reputation for customer service. Though they only have five reviews so far on Trustpilot, their rating is 8.3 out of 10 with a 100% record as ‘Excellent’.

Batteries are supplied for free with any product that needs them and students can get a 20% discount.

Adored has a 365 day return policy and they offer discreet shipping and billing.

adults love fun online sex shop uk

Primary Categories: Adult Toys, Bondage Gear, Erotic Books, Essentials, Lingerie, Novelties, Sex Dolls, Sex Games

Speciality: Lingerie and sex toys

Delivery: Free on all orders over £40

Adults Love Fun

The Adults Love Fun website is secure, easy to use and quick to navigate. The range of products is mainstream though they do offer a broad selection of the basics including some great gifts and novelties.

As part of their customer satisfaction policy, all orders are despatched same day with plain and discreet packaging. Toys that need them get free batteries and there is a one year warranty on all products.

Prices at Adults Love Fun are competitive and they offer a price match guarantee.

All orders are sent with a tracking email and returns are via a freepost address.

adult toys uk online sex shop uk

Primary Categories: Sex Toys, Lingerie & Clothing, Bondage, Essentials, Gifts & Games

Speciality: Basics

Delivery: Free

Adult Toys UK

Adult Toys UK offers a loyalty programme so you earn points on every purchase. Save your points and you can exchange them for discounts and freebies. Sign up for an account and receive special offers and promotions.

Their product range is mainstream and their best selling products are dildos, vibrators and male sex toys. They have most of the top selling brands including Doc Johnson, Fleshlight, Loving Joy and Toy Joy.

All products ae covered by a one year guarantee meaning you can send a product back within 365 days for a full refund.

bedroom pleasures online sex shop uk

Primary Categories: Sex Toys, Lingerie, Bondage, Essentials, Fun & Games

Speciality: None

Delivery: Free on orders over £19.99

Bedroom Pleasures

Bedroom Pleasures stocks 000’s of sex toys and offers a number of reasons to use their services:

·         Free batteries

·         Free returns

·         Next day delivery

·         Price match guarantee

·         Loyalty programme

They have mixed reviews on Trustpilot with an overall rating of 7.7 out of 10 but a high proportion of bad reviews.  A good proportion of these relate to the period before the brand was acquired by Our Choice Online Ltd but there are some more recent complaints about delivery. It does seem as though the customer services do respond to these reviews.

Overall, their product range is pretty standard with no particular niche interests. There is a bondage category with items from the Asylum Range, Bound to Tease and Sportsheets.

bedtime heaven best online sex shops uk

Primary Categories: Vibrators, Dildos, Couples, Anal Sex Toys,

Speciality: Dildos, vibrators and lingerie.

Delivery: Free for orders over £35

Bedtime Heaven

Bedtime Heaven has been supplying sex toys to UK customers since 2006.

They sell a good selection of big brand products including Clone A Willy, PipeDream, Seven Creations, Screaming O and California Exotics.

The company has an ‘Average’ rating on Trustpilot with an overall score of 6.2 out of 10. However, this is based on just five reviews.

Some of their prices are quite low but other products you will find cheaper elsewhere. They won’t be your number one choice for supplier of quality sex toys but they are one to bookmark to check prices against, particularly if they offer a price match guarantee.

belle de soir best online sex shops uk

Primary Categories: Women, Men, Couples, Gifts

Speciality: Sex toys for women.

Delivery: Free on orders over £40

Belle De Soir

Belle De Soir is the online presence of a popular home party plan designed to offer a female-friendly environment for buying sex toys.

The site is easy enough to use but differs in design from most of the others on the list.

The company offers a price match guarantee and if you find a product offered cheaper anywhere online then you will either get a refund or a credit off your next purchase.

Their range is well selected to provide a good choice for women and includes the usual suspects (kegel balls, dildos and vibrators) plus some interesting items including electro-stim gear, women’s bondage and the remote play sex toys.

The company has been awarded an eKomi Gold Seal of Approval for customer service and holds a rating of 4.9 out of 5 stars. This has been calculated from over 620 reviews in the last 12 months and includes a positive feedback rating of 96.98%.

Primary Categories: BDSM Restraints and Gear, Lingerie, Sex Toys, Dungeon Furniture and Stocks, Butt Plugs, Bondage Wooden Gear, Fucking Machines

Speciality: Bondage and BDSM

Delivery: Free on orders over £35

Bondage Corner

A niche site specialising in BDSM toys, furniture and fucking machines, Bondage Corner has a good selection. However, the site is quite basic and not well designed which can make finding products a little tricky.

There are some interesting items on sale and amateurs and experienced bondage enthusiasts should find it a good selection.

The site only has a handful of reviews on Trustpilot, two that were Excellent and one which was poor; this has resulted in an overall Trustscore of 6.4 out of 10.

Prices aren’t the cheapest around but you can get 10% off by using the code ‘SPANK10’ so do factor this in.

bondara best online sex shops uk

Primary Categories: Sex Toys, Lingerie & Underwear, Essentials, Gifts & Games, Bondage & Fetish,

Speciality: Comprehensive

Delivery: Free on orders over £19.99


Bondara was founded in 2006 and has featured on ITV’s ‘The Office Xmas Party’. They are also taking part in a fly-on-the-wall documentary for Channel 4 entitled ‘Sex Toy Secrets’. They are the UK’s third largest sex toy retailer with an annual turnover of £10million and shipping around 1.5million orders every year.

Their product range is comprehensive and is generally well-priced. They have twice won the Erotic Trade Only Magazine Award for Best Online Retailer (2012 and 2015).

With an ‘Excellent’ rating on Trustpilot and an overall Trustscore of 9.2 out of 10, Bondara has one of the best customer feedback scores on our list.

Don’t forget to sign up to the newsletter to receive 15% off your first order. Returns are free and customers received a free gift on all orders over £25. Students can also receive a 20% discount with a verified account.

buzz pinky best online sex shop uk

Primary Categories: Fetish & Bondage, For Couples, Men, Women, Lubricant

Speciality: Their own brand products

Delivery: Free for orders over £15

Buzz Pinky

A fun and fresh brand bringing a comprehensive range of quality essentials, Buzz Pinky also manufactures its own range of sex toys. At the moment, these exclusive products are limited to about a dozen bedroom basics but they have plans so watch this space.

The rest of their store covers most other bases including fetish and role play, sex swings, prostate massagers and a good selection of lingerie.

The company has an independent customer satisfaction rating of 4.9 out of 5 (based on 280+ reviews on feefo).

Buzz Pinky has a loyalty programme where you can save up points from all your purchases to exchange for discounts.

excita best online sex shop uk

Primary Categories: Adult Sex Toys, Vibrators, Fetish & Bondage

Speciality: None

Delivery: £2.50 for first item and £0.50 for every subsequent item.


This Brighton based sex shop has a comprehensive range of sex toys on offer with all the major brands well represented, including:

·         My Stim

·         Kinx

·         Fleshjack

·         Sensuva

·         Body Wand

·         Pornstar Fuckables

·         Icicles

·         King Cock

·         Basix Rubber Works

·         Swiss Navy

The site is clean and crisp in design but lacks some of the functionality to filter your search results that other sites offer.

fetshop online sex shop uk

Primary Categories: Sex Toys, Accessories, Fetish, Lingerie, Fetish Clothing, Boots

Speciality: Fetish

Delivery: Various charges depending on weight and order.

Fet Shop

Specialising in fetish sex toys, Fetshop is part of the Anglomedia Group which is a subsidiary of Kinkyangel. They have been in the adult industry for over 18 years and is a well known online store in both the UK as well as the USA and Europe.

They have a big product range of fetish clothing, costumes and lingerie plus bondage restraints, fetish gear, furniture and boots.

Orders are despatched the same day if received by 3pm.

The site has a physical store in Portsmouth.

fetters uk online sex shop

Primary Categories: Restraints, Hoods and Clothing, Playroom & Furniture and Fetish Toys

Speciality: Fetish

Delivery: Various charges depending on weight and order value.


Established in 1976, Fetters has been supplying police and prison ware, restraints and film and theatre props from its Warwickshire base for over 40 years. Though the original inspiration for the company was in escapology, it was obvious that the customer base was using their products for fetish play of a more adult nature.

Fetters supplies a great range of head gear, BDSM furniture and playroom accessories. You can also find impact, wax play, medical play and torture toys.

The whole range is handpicked for quality and durability with prices reflecting this specialism.

The company accepts returns except on bespoke and made-to-order items.

harmony best uk online sex store

Primary Categories: Sex Toys, Essentials, Sexy Clothing, Bondage, Gifts & Games

Speciality: None

Delivery: Free on orders over £20


Harmony is a bricks and mortar shopped based in Soho that has branched out to provide an online service in 2012.

A trusted brand, Harmony has a great range of sex toys that are selected for their quality and good value. The company has a great customer service reputation.

They don’t specialise in any particular type of toys or brands but instead offers a comprehensive selection.

Harmony has an overall rating of 8.4 out of 10 across more than 230 reviews on Trustpilot.

Products can be returned on a 30-day policy.

The site runs regular discounts and promotions so signing up to the newsletter is a good idea.

honour uk sex shop online

Primary Categories: PVC, Latex, Wetlook, Leather, Kinky, Bondage, Sex Toys, Lingerie, Shoes & Boots, Costumes

Speciality: Fantasy

Delivery: Free UK delivery


Honour has been in business since 1988, specialising in fetish clothing and bondage toys. They supply a huge range of sexy lingerie, fantasy costumes and erotic clothing. You can also purchase chastity devices, moulded rubber toys and dungeon furniture.

The site is simple to use and you can easily find products.

They have a Trustpilot rating ‘Great’ with an overall TrustScore of 8 out of 10.

Honour runs a loyalty programme called VHP where members earn points on all their purchases. Refer a friend and you get more credit as well as extra points on your birthday.

isex toys best online sex shop uk

Primary Categories: Sex Toys, Bedroom Essential, Clothes, Fun, Bondage Gear, Anal Range

Speciality: None

Delivery: Free on orders over £50

iSex Toys

iSex Toys stock a range of over 4000 products which cover a good range of essentials as well as some speciality items. With a large warehouse they can fulfil orders quickly and they have a good reputation for fast delivery and excellent customer service. Their online customer support is available 24/7.

You can find some interesting items for sale here and there is certainly enough here to make this a good go-to site to check prices as well as alternatives.

The site is well put together and is easy to navigate, search and use.

Overall, the prices are pretty reasonable but there are no frills when it comes to free delivery, loyalty programmes or discounts.

kinky desires online sex shop uk

Male Chastity, Masks & Gags, Sex Toys, Spanking and Bondage

Speciality: Fetish

Delivery: Free on all orders over £30 (use voucher code ‘FREEPOST’)

Kinky Desires

Kinky Desires is a relatively new website established by industry professionals. They supply a whole range of fetish and bondage equipment including heavy duty male chastity devices, body wands, CBT and electro-toys.

The shop runs regular promotions offering discounts and special offers. Industry professionals receive a 25% discount on all products.

They are also a great source of information for the fet community including a mistress and submissive directory and useful links. Sign up to the newsletter to get information on new products and details of kinky events.

love and vibes best online sex shop uk

Primary Categories: Sex Toys, Sexy Lingerie & Clothing, Bondage & Fetish, Lubes, Oils and Accessories

Speciality: None

Delivery: Free delivery on all orders.

Love and Vibes

Love and Vibes stocks a good range of quality products at competitive prices. Though much of their selection is of a mainstream nature they do have some interesting products.

They stock a good range in lifelike sex dolls as well as telescopic pump and thrust masturbators.

Love and Vibes has a loyalty programme where you can collect ‘Love Points’ to build up discounts.

Orders placed before 4pm are despatched on the same day via DPD.

love honey best sex shop uk

Primary Categories: Sex Toys, Lingerie, Lubes, Bondage and Fifty Shades

Speciality: Own brand, Fifty Shades and comprehensive range of toys, clothing and essentials.

Delivery: Free on all orders over £40

Love Honey

Love Honey is the UK’s largest online sex shop and sells over 400 of its own products in addition to a huge range of big name brands. It was launched in 2002 and ships over five million sex toys each year across the globe.

They are an innovative company with an easy to use website that offers more than any other competitor. Products are well described and often have a video review to accompany them.

Love Honey owns the exclusive world rights to manufacture and sell the Fifty Shades products which has secured them a fortune in sales across Europe and the USA.

In 2013, they were the first company to say ‘sex toys’ in a UK television advert.

The company has an ‘Excellent’ reputation with an overall rating of 9.5 out of 10 on Trustpilot across more than 69,000 reviews.

They may not always have the best prices but you can certainly get most mainstream items here. Not only that but you can also collect loyalty points on all your purchases.

luv vibes best online sex shop uk

Primary Categories: Sex Toys, Bondage

Speciality: None

Delivery: Free

Luv Vibes

Though they list a Bondage category from their home page, there is very little in this category. The main staple is certainly their general sex toy range which includes vibrators, dildos and strap ons, anal toys and sex toys for men.

Their prices aren’t the lowest you will find but all new customers receive a 10% discount on their first order making them a good port of call for a one-off order. With free delivery, they can work out cheaper than some other sites.

Luv Vibes has a ‘Great’ rating from Trustpilot wth an overall rating of 7.8 out of 10.

magic moments online sex shop uk

Primary Categories: Vibrators, Dildos, Anal, Dolls, Strap Ons, Bondage, Lube, Lingerie, Health, Novelties

Speciality: None

Delivery: Free on orders over £30

Magic Moments

Magic Moments has been selling sex toys since 1985, firstly my mail-order catalogue and then online. They are a small family run business who provide a reliable and consistent service. Refreshingly they readily admit that the occasional mistake can be made but they have a reputation for resolving problems to complete satisfaction.

They stock around 2000 products which isn’t huge but does cover all of the essentials and a little more. You can find aphrodisiac supplements, stimulators and vibrating pants alongside realistic dildos and dongs as well as a classic range of sex dolls.

Magic Moments offers a lowest price guarantee and if you find a product cheaper elsewhere they will beat it by 10%

mimi de luze best online sex shops uk

Primary Categories: Sex Toys, Gifts & Games, Lubricants & Massage

Speciality: Female Friendly Products

Delivery: Free

Mimi Deluxe

Owned and operated by the British lifestyle designer, Elle Black, Mimi DeLuxe was first launched in 2011 in Australia. The site targets style-conscious women who want a glamorous product without having to browse garish nudity of some stereotypical online sex stores.

All products are chosen for their style, body-safe materials and high durability.

Prices aren’t the lowest you can find online but if you subscribe to their newsletter you can get a 10% discount so do factor this in.

Returns are free and many of their more expensive and high-tech products come with a good warranty.

Overall, the site is easy to use and its got a crisp feel to it that will appeal to people who like a more discreet shopping experience. The company has a good reputation

my condom best online sex shops uk

Primary Categories: Condoms, Lube, Sex Toys

Speciality: Condoms

Delivery: Free on orders over £5

My Condom

As you would expect, this store specialises in condoms and there are hundreds to choose from. Buying in bulk from My Condom can save you a lot of money and they can be purchased from as little as 20p each.

All the big names are available including Durex, Mates, Glydes  and Skins with some speciality features available:

·         Glow in the Dark

·         Vegan

·         Fair Trade

·         Performance Enhancing

·         Warming

·         Tingle

This is a good store for anyone with latex allergies as you can purchase condoms made from AT-10, polyurethane, nitrile polymer and polyisoprene.

You can also filter the range by size, flavour, colour and brand.

New accounts receive 20 free condoms on sign up.

The company has an ‘Excellent’ rating on Trustpilot with an overall score of 9.4 out of 10 from over 1300 reviews.

nice n naughty online sex shop uk

Primary Categories: Sex Toys, Lingerie, Bondage, Essentials, Gifts & Games

Speciality: None

Delivery: Free UK delivery no minimum order.

Nice n Naughty

Nice n Naughty has been selling sex toys online in the UK since 1999 and has 11 shops around the UK. They have a great selection of products at very competitive prices; in fact, they offer a price match guarantee so if you find the same product being sold cheaper anywhere online you get a refund of the difference.

They are one of the UK’s best known online sex shops and you can find quality products across the essentials range as well as some more niche products in the fetish categories.

They offer a great returns policy and you can send any product back within a year for a full refund.

Nice n Naughty has an excellent rating on Trustpilot with over 700 reviews giving them a score of 9.1 out of 10.

There is no minimium order to qualify for free delivery and you even get free batteries with all the sex toys they sell. All packaging is plain and discreet with charges to your debit/credit card stating ‘3N Trading’.

You’ll also find a number of interactive toys that are capable with the latest VR experiences and games.

Nice n Naughty also has a freephone customer services number.

sex toys best online sex shop uk

Primary Categories: Sex Toys, Anal, Essentials, Bondage, Gifts & Games, Lingerie

Speciality: None

Delivery: Free on orders over £30


SexToys is one of the top ranked online sex stores in the UK and can offer reductions in RRPs of up to 75%. They have a huge range of products for gay, heterosexual and fetish customers including dildos, vibrators, male masturbators and anal sex toys.

The company has been operating for over 15 years and has a good reputation for customer service.

SexToys has a ‘Great’ rating on Trustpilot with a score of 8.9 out of 10. This is only derived from a total of 12 reviews. They offer a price match guarantee and, if you join their newsletter you get a 20% discount on your first order.

uber kinky best online sex shop uk

Bondage, Cock & Ball, Fetish Wear, Essentials and Sex Toys

Speciality: BDSM

Delivery: Free on all orders over £55.


With a slogan of ‘It’s Not A Fetish, It’s a Way of Life’, Uber Kinky sells a great range of BDSM and fetish gear including:

  • Bondage Gags
  • Medical Play Gear
  • Chastity Devices
  • Pony Play and Puppy Play
  • Electro Sex
  • Caning and Spanking
  • Bondage Furniture

The site is fun, fresh and creative and has rightly earned the company the 2016 ETO Award for Best Specialist Retailer of the Year.

Orders are sent out with heavy duty, burst and puncture proof packaging to ensure that your items arrive safely and discreetly.

All new customers get a £5 discount on their first order by opting in to their newsletter.

Uber Kinky has an overall rating of ‘Excellent’ with a TrustScore of 9 out of 10 on the Trustpilot site.

vice captain best online sex toy shop uk

Primary Categories: Sex Toys, Erotic, Essentials

Speciality: None

Delivery: Free on all orders

Vice Captain

Vice Captain has a standard range of sex toys and bedroom accessories including rampant rabbits, cock rings, strap ons and erotic play. You certainly won’t find anything surprising on here that you can’t find anywhere else.

However, the site is elegantly designed and does include free delivery on all orders. They also have a reputation for swift responses on customer service including 24/7 access to online support.

It might not be the first online shop to hit up for a specific product but if you sign up to the newsletter to receive 10% off your first order it might save you some money.

Featured image via LoveHoney.